Top 7 Mistakes to Avoid When Buying Health Insurance
Don't make these costly mistakes when buying health insurance. Learn what to watch out for, from choosing the wrong premium to ignoring network hospitals and enrollment deadlines.
By Policymage Editorial Team
Health Insurance Research
Drafted with AI assistance, checked against official sources, reviewed by a person
Last reviewed
Oct 10, 2026
Choosing the wrong health insurance can cost you thousands of dollars and leave you without coverage when you need it most. These are 7 costly mistakes to watch for when buying health insurance, and how to avoid them.
Mistake #1: Choosing the Lowest Premium Without Checking Total Cost
This is one of the easiest mistakes to make, and it can be expensive.
Hypothetical Example (not a real person):
Imagine a shopper picks a plan with a $150/month premium to save money. Later a broken arm leads to $8,000 in out-of-pocket costs before insurance pays. A plan with a $350/month premium would have meant only $2,500 in out-of-pocket costs.
Cheaper plan: $1,800 + $8,000 = $9,800. Pricier plan: $4,200 + $2,500 = $6,700. The "cheaper" plan cost $3,100 more that year. In a year with no claims, it would have cost $2,400 less.
Why This Happens
Lower premium plans often have higher deductibles, and some also have higher copays or coinsurance. Compare each plan's actual numbers in its Summary of Benefits.
How to Avoid It
✅ Calculate total yearly cost:
(Monthly Premium × 12) + Expected medical costs + Deductible
Compare this number across 3-5 plans, not just the premium.
Mistake #2: Ignoring Network Restrictions
Your insurance is worthless if none of your doctors accept it.
Hypothetical Example (not a real person):
Imagine a shopper picks an HMO to save $100/month, then learns her longtime cardiologist is not in the network. HMOs generally do not cover out-of-network care except in an emergency, so she would either pay out of network or find a new doctor.
What to Check
- ✅ Your primary care physician
- ✅ Any specialists you see regularly
- ✅ Your preferred hospital
- ✅ Your kids' pediatrician
- ✅ Mental health providers (if applicable)
How to Check
- Get the plan's provider directory (online)
- Call your doctor's office to confirm they accept it
- Check if they're "in-network" or just "accepted"
Pro Tip: Networks change yearly. Even if your doctor was in-network last year, verify they still are.
Mistake #3: Not Understanding Deductibles
Many people don't realize they have to pay the FULL deductible before insurance covers most care.
Common Misconception
❌ Wrong Thinking:
"I have a $5,000 deductible, but my doctor visits are only $30 copay, so I'm good."
✅ Reality:
Doctor visits might have copays, but services such as surgery, hospital stays, and imaging may require you to meet the deductible first, depending on the plan.
What IS Covered Before Deductible
- ✅ Preventive care (annual check-ups, vaccines)
- ✅ Some primary care visits (plan dependent)
What Often Applies to the Deductible First (Varies by Plan)
- ❌ Surgeries
- ❌ MRI/CT scans
- ❌ Hospital stays
- ❌ Specialist visits (on some plans)
Mistake #4: Missing Open Enrollment Deadlines
Miss the deadline and you can generally enroll later only with a Special Enrollment Period (HealthCare.gov).
Key Dates for 2027 Coverage on HealthCare.gov
- November 1, 2026 - January 15, 2027: Open Enrollment Period
- December 15, 2026: Deadline for January 1 coverage
- January 15, 2027: Final deadline for February 1 coverage
Special Enrollment (You May Qualify After a Life Event)
- Lost job-based coverage
- Got married, or lost coverage through a divorce
- Had a baby or adopted
- Moved to a new state
Note:
Which events qualify, and what proof you need, is set by the exchange. Check the current list on HealthCare.gov or your state exchange before you rely on a Special Enrollment Period.
Mistake #5: Not Checking Prescription Drug Coverage
What you pay for the same medication can differ a lot from plan to plan.
What to Check
- 1. Is your medication on the formulary?
Each plan has a list of covered drugs - 2. What tier is it?
- Tier 1: often generics
- Tier 2: often preferred brand drugs
- Tier 3: often non-preferred brand drugs
- Tier 4: often specialty drugs
Tiers and costs differ by plan, so check each one.
- 3. Are there restrictions?
Prior authorization, quantity limits, step therapy
Pro Tip:
Use the plan's online formulary checker. Enter ALL your medications BEFORE enrolling.
Mistake #6: Ignoring Out-of-Pocket Maximum
The out-of-pocket maximum is your safety net against catastrophic costs – yet many people don't even look at it.
What Is It?
The most you'll pay in a year for covered in-network services. After you hit this limit, the plan pays 100% of covered in-network costs for the rest of the year.
Important: Federal law caps the out-of-pocket maximum at $10,600 for an individual and $21,200 for a family in 2026, and at $12,000 and $24,000 in 2027 (HealthCare.gov). Many plans set a lower limit, and cost-sharing reductions can lower it further for eligible Silver plan enrollees. Check the limit on every plan you compare.
Mistake #7: Auto-Renewing Without Shopping Around
Your current plan's price probably went up. New plans might be cheaper AND better.
Why Plans Change
- Premiums change from year to year (see our guide to proposed 2027 increases)
- Networks get smaller (doctors drop out)
- Coverage benefits change
- New plans become available
- Your subsidy amount changes
What to Do Every Open Enrollment
- Check your current plan's new price
- Compare with at least 3 other plans
- Verify your doctors are still in-network
- Recalculate your subsidy (income changes?)
- Look for new plan options
Why this matters:
HealthCare.gov says it will automatically re-enroll you if you do nothing by the December 15 deadline, and your premium, deductible, or network may change. See our 2027 Open Enrollment dates guide.
Bonus Mistakes (Avoid These Too)
8. Not Using Preventive Care
Many preventive services are covered at no cost when you use in-network providers, including vaccines and many screenings. Coverage can vary, so confirm with your plan (HealthCare.gov).
9. Going Out-of-Network "Just Once"
Out-of-network care can cost much more, and HMO and EPO plans generally do not cover it outside of emergencies. Check first when you can.
10. Forgetting to Add Life Events
Had a baby? Got married? You have 60 days to update your plan or add dependents.
Your Action Plan to Avoid These Mistakes
Before Choosing a Plan, Make Sure You've:
- ☐ Calculated total yearly cost (not just premium)
- ☐ Verified your doctors are in-network
- ☐ Checked all prescription drug coverage
- ☐ Reviewed the deductible and out-of-pocket max
- ☐ Compared at least 3 different plans
- ☐ Considered your expected healthcare usage
- ☐ Noted the enrollment deadline
- ☐ Read the Summary of Benefits document
Don't Make These Mistakes: Compare Total Costs
Avoid costly mistakes by comparing plans on total yearly cost, not just the monthly premium. Then confirm doctors and medications with each insurer's directory and formulary.
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Sources and How This Article Was Made
Figures and rules in this article come from official sources, mainly US federal agencies, state exchanges, and KFF research, and are linked in the text where they appear. Useful starting points:
- HealthCare.gov: federal ACA marketplace, enrollment dates, and plan rules
- CMS Marketplace: enrollment reports and federal rules
- IRS Affordable Care Act: Premium Tax Credit rules and HSA/HDHP limits (Publication 969)
- HHS Federal Poverty Level Guidelines: income thresholds for subsidy eligibility
- KFF: independent research on Marketplace enrollment and premiums
How this article was made
Policymage articles are drafted with the help of AI tools. Each figure is then checked against the official sources linked in the text, and a person reviews the article before it is published. Examples labeled hypothetical are invented for illustration and do not describe real people. See our methodology for details, or contact us to report an error.
Policymage is not a licensed insurance broker or advisor. For personalized guidance, consult a licensed insurance professional.
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